‘Four Fundraising Strategies for Introverts’

What qualifies a person as being an introvert? Carolyn Gregoire of the Huffington Post answered this question best in her article titled, “23 Signs That You’re Secretly an Introvert.” In light of Gregoire’s characterizations such as “finding small talk incredibly burdensome,” introverts’ needing particular “How-To” strategies for developing effective social skills is a serious matter. Fundraising requires one’s ability to make people feel important while they’re making a difference. Since I’m a certified introvert, here are four strategies that I use to ensure the success of my fundraising campaigns.

remember things

1. Remember Things About People

People feel good when someone thinks that they’re important. Remembering special things about people is one way of accomplishing this feat. Commit to remembering one interesting thing and one special date for every person that you meet. It may seem like a lot to do, but consider that people already do this unknowingly. Recall one interesting thing and one special date for whoever comes to mind while reading this sentence. Easy right? The only difference now is that instead of this tendency being an unwritten assumption, it now should be done intentionally. When introverts make people feel important enough to be remembered, soliciting potential donors will be perceived as another opportunity for them to shine.

call people

2. Check-In With People Periodically

The worse thing to happen for a fundraiser is to be seen as someone who’s only available when s/he needs money. Be intentional about maintaining relationships with people. Phone calls don’t take as much time as people may believe. More often than not, the person on the receiving end will be trying to get off of the telephone more quickly than the caller. However, phone calls convey the message, “Hey I was thinking about you and care enough to call and check in with you.” For introverts, maintaining relationships with people through more ways than face-to-face encounters is key. Therefore, introverts must think of ways to express concern for people without experiencing the drain of attending social events.

passionate people

3. Cater To People’s Passion(s)

Offer people opportunities to raise money for causes they’re passionate about. This objective can only be accomplished by getting to know people first. When there isn’t much time to get to know people before asking for donations, it’s essential to know what causes people are passionate about. In particular, fundraisers must know how much money to ask for. Asking people to donate too much or too little can be offensive. Needless to say, introverts must be strategic in narrating how the success of their fundraising campaign is essential to addressing a particular social problem.

post its

4. Stick To The Plan

Make it your goal to be the best fundraiser that you can be. In general, people’s goals need to be specific and written down, with actions plans for how they should be accomplished. Otherwise, goals are liable to be changed or not accomplished at all. So stick to your strengths and to your specific way of doing things. When you get to know people, let them know that introverts’ aren’t attracted to large groups of people. Introverts fundraise for noble causes and must be keen to convince people to understand that when we are thought to “disappear,” we are actually re-charging.

Introverts are unique; don’t apologize for being you. Sometimes we need to be alone, in order to be useful to others. If you’re struggling to compete with others, refer back to these strategies to remain effective at what you do. Using these strategies to plan for your success will transform what “should be” your fundraising goal into what it “will be.”


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